Vila Times

The launch of Sports Diplomacy 2030

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Today the Australian Minister for Foreign Affairs, Marise Payne, and the Australian Minister for Sport, Bridget McKenzie, launched Australia’s new Sports Diplomacy 2030 strategy.
Australia is recognized all around the world as a high performing and passionate sporting nation. This Strategy provides a clear plan on how we can capitalize on our sporting excellence on and off the field, for the benefit of our local athletes, sports codes, and regional partners.
Sport is one of Australia’s great strengths and an important diplomatic asset. It provides a platform for projecting our values, building people-to-people connections and strengthening communities.
The Strategy prioritizes four main objectives: empowering Australian athletes and sports codes to represent us globally, including Asia and the Indo-Pacific; encouraging Australian sports codes to build links with our neighbors in the region; maximizing the tourism and investment opportunities from the sport and using sport to strengthen communities in the Indo-Pacific.
The Government is already demonstrating its commitment to building our sports links with the Pacific through the recently announced Australian-Pacific Sports Linkages Program and revitalized Australian Sports Partnerships Program, two of the Strategy’s flagship programs.
Sports Diplomacy 2030 was informed by national consultations with representatives from all the major Australian sports codes and other key sports stakeholders.