Vila Times

Vanuatu promoted at Meet the Pacific roadshow in Europe and Asia

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The South Pacific Tourism Organisation (SPTO) is currently participating in the 4th ‘Meet the Pacific’ roadshow held across Europe, UK and will continue on to the Asia region.

The roadshow is held prior to the 2018 ITB Berlin tradeshow, the largest travel trade show in Europe.

‘Meet the Pacific’ is a one-day business-to-business meeting through pre-scheduled appointments in six European and two Asian countries bringing together resort partners, tourism board and airline partners (sellers) from the South Pacific to meet key European, UK and Asian tour operators (buyers) who are committed to promoting and selling the South Pacific destinations.

“We’re committed to promoting the South Pacific as a premiere destination. Visitor arrivals to SPTO member countries from Europe, our fourth biggest source market rose by an average of 3% over the past five years, said SPTO Chief Executive Officer, Christopher Cocker.

“European arrivals to the region peaked in 2016 at 14% but grew slowly at 1.3% in 2017 following the impacts of Brexit and preferences for outbound European travellers for short haul trips. We forecasted European arrivals to PICs to rebound to around 2% to 3% in 2018. As such, we’re delighted to increase awareness and strengthen visibility through the ‘Meet the Pacific’ roadshow to capitalise on this positive outlook.

SPTO is joined by national tourism offices (NTO’s) from Vanuatu, Samoa, Tonga, Cook Islands, New Caledonia, Tahiti, Fiji and Solomon Islands as well as private sector participation from Ahura Resorts, Samoa Scenic, Captain Cook Cruises, Matamanoa Island Resort, Musket Cove Islands Resort, Rosie Holidays Fiji, and Turama Pacific Travel.

The roadshow has completed its tour of Portugal and Italy and will continue on to the remaining cities in the UK, France, Netherlands and Denmark before China and Japan.