Vila Times

Kava exporter: it’s time to take advantage of high prices and grow the industry

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A Fijian kava exporter is urging Pacific people to focus on commercial operations rather than small subsistence farming following last month’s lifting of a European Union kava export ban.

Lami Kava director Donny Jason Yee, whose family has been farming kava since the 1970s, said now is the time to take advantage of high kava prices and grow the industry, RNZI reports.

Mr Yee said the local market in Fiji was fiercely competitive, worth $US148 million annually, and the biggest challenge export-wise was competing with Vanuatu.

Currently, Fiji farm gate prices range per kilogram between about $US45 – $60 and kava roots retail at $US50- $75.

While it is still early days for him to see any benefits from the EU, he said there’s no doubt the kava export market is growing.

For example he said one of the kava bars in the US he supplies provides a service to Russian clients.

4 comments

  • Russians and Kava? Root of Happiness Rancho Cordova! You can hardly find an english speaker in that place. Good on them for introducing Kava to such a wide range of cultures.

  • I am a kava grower in Tonga. How I can connect with you in Fiji to export my kava

    Hope to hear from you soon

    Latu Ngauamo

  • I have a lot of matured kava plants in my farm in Tanzania.I would like to do business with you in near future,if you will be interested

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