Vila Times

Pacific tourism businesses don’t understand the importance of Internet: expert

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The Pacific is a choice tourism destination for people around the world – but an agency that focuses on boosting business in the region says many of its tourism operators don’t recognise the importance of being online.

Pacific Trade and Invest says a weak internet presence means countries in the region are missing out on a significant slice of the online tourism sector.

“I think it’s a lack of understanding the importance of online booking engines. If you need to sell your business to global audience, you need to be online,” said Chad Morris, PTI’s Investment and Tourism manager, during an interview for Pacific Beat.

“The skills that they need to develop is obviously understanding how their web-site is working, increasing the content, responding to clients when they due to respond,” he added.

PTI have teamed up with online travel site Trip Advisor to run a series of workshops on digital tourism in the Pacific.

The Pacific tourism market is expected to be worth nearly one and a half billion dollars by 2022.