Tourism Ministers from 17 Pacific Island countries will gather in Port Vila on Friday, 27 October, to attend the annual Council of Tourism Ministers meeting and to discuss a number of key aspects of tourism development in the region.
The Ministers meeting on Friday will see the culmination of a week of other high level SPTO meetings in Vanuatu, all targeted at improving tourism development in the region and contributing to sustainable tourism.
The Council of Ministers meeting now in its 27th year, is organised annually by SPTO, the region’s peak tourism development and marketing body, in partnership with each host country.
Items on the agenda include China Pacific Tourism Year (CPTY) 2019 and the China Pacific Tourism Development as well as regional projects funded by donors such as Asian Development Bank (ADB). The Ministers will also be briefed in presentations from the Green Climate Fund, New Zealand Maori Tourism, Trip Advisor and the Pacific Asia Travel Association (PATA).
In the lead-up to the Council of Ministers Meeting, SPTO will also facilitate a meeting of all Marketing Managers and Executives of SPTO countries to discuss SPTO’s regional marketing programme on Tuesday October 24th.
The meeting will review SPTO’s marketing activities in 2017 and look forward to the marketing strategies and activities in place for 2018. The SPTO regional marketing plan 2018 will be tabled for endorsement prior to its submission to the SPTO Board meeting for final approval.